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Ask Anything!
Each month, we answer one of your real estate questions. This month’s featured question was:
Q: “Why do some listings get cancelled after only being on the market for a week and then get re-listed at a higher price?”
A: When sellers list their properties for sale, there are 2 main pricing strategies that they choose between:
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List at market price, with some negotiating room
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List at a “marketing price” with an offer date – this usually means that the price they are advertising at is not necessarily a price that they would be willing to accept, but a price designed to get buyers interested, with the hopes that setting an offer deadline and having potentially more than 1 offer be submitted at the same time, may push the price even higher than the asking price
While strategy #2 above is commonplace in some pockets of the city, because of the softer market, it is less successful as buyers are weary about getting into “bidding wars” or competing for a property. While buyers these days are looking to negotiate a purchase under strategy #1, some sellers are still opting for strategy #2 because it can shorten the length of time before an offer comes in, and often results in offer(s) with fewer, if any, conditions.
Sometimes, and especially in current market conditions, a seller may choose to employ strategy #2, but on the offer deadline, find themselves in a situation where there are either no offers are received, or of the offer(s) that were received, none of them were satisfactory to the sellers. The next step would be to cancel the original listing, and re-launch at a price that they’re willing to negotiate from (which is more likely higher than what they were originally listed at.
For our clients, we look at the activity in their immediate pocket, determine what the buyers will respond best to, consider the seller’s personal circumstances and then make a recommendation on which strategy to use when listing their home for sale. For further details on this or any other real estate or Toronto related questions, please contact us anytime for assistance!
Want to see your question featured next month? Submit your real estate question through the link below, and we’ll send you a $10 Starbucks gift card just for participating!
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